Cassper goes viral

The start of a feud that got South Africans aroused

We have noticed how the media industry grasps at the latest and current news as soon as they hit the social pages, Cassper Nyovest has been using that to his advantage to create a larger fanbase for his image by creating a stir between another local artist AKA.

These artists have used a feud against each other as a gymick to win over fans. Their target audience got intrigued over the whole thing that they followed both artists on social networks just to find out whats going to happen next.

                                       

                                    Source:Youth village

Peace made, more hits done 

After the artists made peace, Cassper and AKA collaborated on countless hits making them bankable hip hop stars as Phil Mphela local influencer has mentioned in his blog.
Clearly shows that one does not have to become a journalist to post anything on social media. Like a video made by cassper dancing did not need a whole film crew yet it went viral and was the talk of all talks.

Source:youtube

So whats next for the local star?

Cassper was made the official brand ambassador for Ray ban, The hip hop star tweeted the news on the 26 of June 2014,  his appearance to media and always being able to expose himself to public made Ray Ban want him on their side... and they got him.

 

                                  Source: slikour on life.

The golden boy

After Cassper's debut album hit gold and cause of his deal with ray ban he turned his hair (including facial hair) blonde just to show the world that he is the new golden boy and we must admit... its an interesting look.

   

                                    Source: The juice

Can we expect more from Cassper?

I personally can never know what can possibly be the next trick under Cassper's sleeves, just like how the public never expected him to kiss his new bae (girlfriend) Amanda Du  Pont at the metro awards on stage, clearly showing that theres never a dull moment when you follow the star.

 

Source: Times live 

Out with the old and in with the new!!

The new generation needs no journalist to publish a story, we are the digital age, everything we need from current news or sassy gossip is right under our finger tips in just a second, traditional media is not as effective as it was before therefore a public relations practitioner can easily steer you in the right direction to build up publicity.